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Michael Kors
A sneaker collection brought to life through motion and bold graphics.
- Client
- Michael Kors
- Services
- Art Direction, Web Design, Motion Graphics
- Industry
- Apparel
- Year
- 2020
About the project
Feature page for the new Michael Kors sneaker collection, with the speed of jet-set life and an urban cool. Bold graphics and motion are drawn from the colours of the sneakers: the split-screen graphic swaps whole colour fields as the cursor moves, so two pairs take turns in the lead. Hover over a product and the silhouette turns into a diagonal close-up, while the typography of the name switches from outline to solid, letting the character of each pair stand up.
