← Works
ArcAid
A trusted identity for Tesla insurance, designed by owners for owners.
- Client
- ArcAid
- Services
- Creative Direction, Art Direction, Brand Identity, Logo Design, Web Design
- Industry
- Insurance / Automotive
- Year
- 2025
- Website
- arcaid.co.jp ↗
About the project
Branding for ArcAid, a Tesla-only insurance agency founded by Tesla owners, handled from launch: creative direction, logo and website. Aerial hero footage and a calm mint green carry trust, while hand-drawn illustrations bring the warmth of the owner community. The idea of Designed by Owners for Owners runs through every corner of the brand.
